There is no worse deprivation, no worse privation, perhaps, than that of the losers in the symbolic struggle for recognition, for access to a socially recognized social being, in a word, to humanity. Pierre Bourdieu
We don’t promote what we consume, but we came to promote ourselves. We are the goods. No matter, if you sell your book, tupperware, science or lifestyle. As participants of the market, we market ourselves. Other people become our customers. Instead of seeing them as another subject, we see them as an object with a function: to buy our product, to buy us.