We live in a complex world, which means that it’s full of ambiguity, contradiction and paradoxes. In order to understand the relations between these seemingly opposites, logic is not helpful. Logic – as we use it – is the idea that effect follows cause, that a definite right and wrong answer exists, that the only reason for ambiguity is a lack of knowledge and understanding. Instead of logical thought, we can use dialectical thinking, instead of decontextualising, we can view opposites embedded in a meaningful whole in which each element is only itself in relation to the other and therefore constantly changing and rearranging itself. A fly is only annoying when it’s in our face.