What is consumption?

Consuming means acquiring values and benefits whose origin and source lie outside one’s ability to perform. Consumption is based on the seperation of creation and consumption as two distinct spheres. If someone improves their living situation and the actions to get there are no longer bound to their own physical performance, they lack any limiting regulations. They are “independent,” and therefore, the standard of living can grow unhindered. Consumption and the generation of services are thus increasingly physically decoupled. In other words, consumption frees people from adapting material demands to the limitations of their own material capabilities.

A consequence of these high-density lifestyles - apart from the social and ecological injustices - is the loss of self-efficacy. If everything is called up in a ready-made form, there is no room for unique designs. And there is also no room for aisthesis.