What H&M, English, and hostels have in common

“No matter where you go, there they are.”

The benefits: you know what you get, you can navigate easily, you have some certainty.

Just as too much certainty brings first boredom, then stagnation, then felt death, systems with little diversity first bring samedom, then stagnation, then death.

A key ecological principle is that systems thrive when in diversity. They also become anti-fragile through diversity. They also are, because of diversity.
When we create a world of sameness, we create a world of boredom and stagnation, determined to die.